As founding editor of Mr & Mrs Smith, I’ve cultivated a unique understanding of the boutique travel space from a media, marketing, booking and branding perspective as well as the customer journey and guest experience. Meeting philanthropic hoteliers and working with award-winning travel brands all over the world is what inspired me to share the most inspiring stories of sustainability through Bouteco.co. There’s nothing I love more than sharing ideas on how to make a property surprise, delight and stand out, from its look and feel to cultivating a voice and personality for a travel brand’s communications and social media through to its service proposition. Companies I’ve worked with – from social media strategy and training to customer experience or developing a house style for all their communications, includes: Aman Resorts, Rocco Forte Hotels, LUX* Hotels and Resorts, Bankside, Tri (Sri Lanka), Marbella Club, The Mash Inn, Sanctuary Retreats, Puente Romano, Living Rooms and The Laslett, David Collins Studio, Hacienda de San Rafael and Corral del Rey, Marriott Hotels and Resorts, La Escondida Hotel & Restaurant, Middleton Lodge’s Coach House, Firmdale Hotels, The Zetter Townhouse, Nadler Hotels, Le Grand Bellevue, Academy Music Group and Knucklehead TV production company. Brands I’ve enjoyed being an ambassador for include Tallulah & Hope, Lily & Lionel, The Travelwrap Company… Agencies I love working with include & Smith Design (props to them for designing this website), Hue & Cry (formerly Nylon), BIRD Travel, MSL, BETC, Flamingo, Ketchum, Pentagram and many more.