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As founding editor of Mr & Mrs Smith, I’ve cultivated a unique understanding of the boutique travel space from a media, marketing, booking and branding perspective as well as the customer journey and guest experience. Meeting philanthropic hoteliers and working with award-winning travel brands all over the world is what inspired me to share the most inspiring stories of sustainability through Bouteco.co. There’s nothing I love more than sharing ideas on how to make a property surprise, delight and stand out, from its look and feel to cultivating a voice and personality for a travel brand’s communications and social media through to its service proposition. Companies I’ve worked with – from social media strategy and training to customer experience or developing a house style for all their communications, includes: Aman Resorts, Rocco Forte Hotels, LUX* Hotels and Resorts, Bankside, Tri (Sri Lanka), Marbella Club, The Mash Inn, Sanctuary Retreats, Puente Romano, Living Rooms and The Laslett, David Collins Studio, Hacienda de San Rafael and Corral del Rey, Marriott Hotels and Resorts, La Escondida Hotel & Restaurant, Middleton Lodge’s Coach House, Firmdale Hotels, The Zetter Townhouse, Nadler Hotels, Le Grand Bellevue, Academy Music Group and Knucklehead TV production company. Brands I’ve enjoyed being an ambassador for include Tallulah & Hope, Lily & Lionel, The Travelwrap Company… Agencies I love working with include & Smith Design (props to them for designing this website), Hue & Cry (formerly Nylon), BIRD Travel, MSL, BETC, Flamingo, Ketchum, Pentagram and many more.
“Juliet really is incredibly switched on in the social media and content strategy space. Not in a nerdy, jargon-laden way, but in a quicksmart, ‘real-world’ way that is based on her own actual personal, professional and not-for-profit experience. This isn’t theory, it’s rocket-propelled practice. And you’ll be hard pressed to find a funner person to work with. I say that because she will call me on it grammatically.”
“I’ve worked with Juliet on a multitude of client projects over the past 10 years, both in her capacity as an editor for Smith but also as a copy writer, brand strategist and social media consultant on client projects. Juliet delves deep into brand exploration to identify its own unique voice, set the perfect tone and create a language that’s true to its values and connects with its customers. Rolling this out consistently across all channels can be challenging in the age of content-marketing but Juliet is a wonderful mentor and has an amazing knack of instilling pride in the teams she works with – providing easy-to-reference ‘style guides’ to inspire and empower all to speak the same language. She’s passionate about the brands she works with, fiercely loyal and a brilliant asset to brands looking to stand out.”
“When we are developing campaigns for our travel and tourism clients, Juliet provides unrivalled insights into the world of high-end and boutique travel that really adds value to the planning and creative process. As an experienced editor, we also regularly call on Juliet for copywriting. She instinctively knows how to communicate messages with style and flair so they strongly resonate.”